Cuero believes that people who are surrounded by beautiful items become more creative themselves. They think that human beings, no matter how technical we become, will always have a necessity to be in contact with nature. That’s why Cuero is a place where nature meets art.
We created a brand identity, packaging and communication to reflect Cuero's core believes. The logotype is inspired by the legs of the chairs and the Fitz Roy mountain in Argentina, where the company's heritage lies.