New brand identity for orientering.se, Naturpasset, Hittaut and Motionsorientering. The logotype is inpired from the iconic orange triangle of the checkpoint. The pattern of the contour lines are drawn from the first competition map in Sweden.
In cooperation with Svenska Orienteringsförbundet we packaged the orienteering services and activities informationally and visually to reach a bigger audience and increase the number of practitioners.
Category: Brand Identity, Website & Communication