Business Event Network (BEN) is a network that through colorful and memorable experiences creates relationships between people. This was something that they did not experience in their previous brand identity. With our knowledge in design and branding, they wanted to make a brand shift and with it also wash away the feeling of an impersonal event company.
BEN wanted to capture the playful feeling and that the identity would radiate "a network where you mix benefit with pleasure". Based on this, a strategy work was done that landed in the identity concept Playful Business - the playful way to a good deal, which is now visible in the color choices, playful shapes and patterns - with a serious and stable foundation.
Eager to get the ball rolling? If you'd like to meet up, brainstorm ideas, or find out more about us, feel free to get in touch.