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As many of you know, Oscar Zia is a Swedish singer, songwriter, actor and TV host. Sensibar coordinated his latest album release with a film and production crew to bring Oscar Zia’s three debut singles Nikotin, Skuggor and Då tror du fan fel to light. Through styling and art direction, we captured the feelings of a wounded ego, decadence and clubbing through the concept of Light vs Shadow where interesting contrasts and angles come together. The roll out of the releases were strategically managed through social media to promote and market the album release effectively.

Light vs Shadow

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Oscar Zia

Northern Lights is a Nordic Independent Power Producer (IPP), signifying their collective acquisition, ownership, and management of leading companies across the entire green energy spectrum. Sensibar, in collaboration with Solution Group, has had the privilege of crafting the brand identity for Northern Lights and developing their website. 

Our goal was to encapsulate the enchanting allure of the Northern Lights, inviting visitors to partake in a visual journey. The gentle shades of green and blue in our design mirror the ever-changing nuances of the Northern Lights, while the pristine white imparts a sense of freshness and clarity.

Ljuset i mörkret

Northern Lights

NeuroAct is a brand that specializes in creating educational materials for the field of neuropsychiatry. Their materials are designed to help individuals better understand the complex interplay between neurological and psychiatric conditions, and how they can be effectively treated. With a focus on clarity, simplicity, and innovation, NeuroAct's materials are accessible to a wide range of learners, from students to professionals.

NeuroAct's brand identity is distinctive, featuring a color palette of green, orange, and complementary colors. The green color symbolizes growth, harmony, and balance, while orange represents energy, enthusiasm, and creativity. The complementary colors add visual interest and contrast to the brand's visual identity. The NeuroAct logo features a stylized brain with a circuitry design, which highlights the brand's expertise in the field of neuropsychiatry.

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Formernas språk

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NeuroAct

Smartasaker is a shop that aims to make life easier for people by offering a range of smart gadgets and innovative products. With a focus on Swedish innovators, the store carefully selects products that are tested and hand-picked by themselves. We were tasked with creating a brand platform for the shop, which led to the development of the brand concept "The Search for Smart Innovations." This concept served as the foundation for the creation of a new Brand identity, including updates to the logotype, colors, typeface, and other graphic elements. This new identity was then implemented across Smartasakers website, in-store environment, packaging, and other materials.

Jakten på smarta innovationer

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SmartaSaker

Quizrr take corporate responsibility to the next level. Workers in factories are often not aware of their rights and responsibilities and Quizrr want to change that. Therefore they needed a bold and communicative brand that could speak up for itself.

The wave of impact

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Quizrr

Superset is a functional food brand for conscious people that want to live a healthy lifestyle without any limitations.

The name Superset comes from a type of exercise called superset. Supersets combine two or more exercises with similar motions to maximize the amount of work of an individual muscle or group of muscles. 

The creative concept Superhero in Venice originates from the healthy lifestyle and culture in LA. 

Superhero in Venice Beach

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Superset

Lägenhetsbyte.se wanted to launch their new graphic identity in conjunction with a communication campaign. 

We at Sensibar were commissioned to develop the graphic identity with new colors and graphic elements, develop a communication concept and produce communication material. The concept that was developed is called "Bytesresan". We also produced radio commercials, podcast commercials and their new brand jingle.

Bytesresan

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TV commercial for Lägenhetsbyte.se, produced together with Johfors Production in summer of 2022.

TV Commercial for Lägenhetsbyte.se

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Lägenhetsbyte.se

Causey Westling is a tax agency that helps many of Sweden's largest companies pay the right taxes. With its keen expertise in tax issues in the real estate sector, the agency needed an equally innovative strategy and identity.

Sensibar developed a brand strategy that resulted in a new brand identity. Based on the new identity, we also helped design and develop their website and developed a communications plan containing a communication strategy.

I det lilla finns det stora

Causey Westling

Textile Fashion Center is the leading science park 

for textile and fashion throughout all of Europe. Connecting science, education, innovation, entrepreneurship, and culture - under the same roof. Shaping the future of the textile and fashion industry. 

Fueled by the power of collaboration we came up with the concept Where the Future Takes Shape. Creating an infotainment concept that would inspire their employees, future investors and the residents of Borås.

Were the future takes shape

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Textile Fashion Center

Vicco has a vision of providing personalized design solutions for the ambitious customer. Vicco is a 360 interior design solution agency always striving to deliver complete solutions for extraordinary homes.

We created a website to reflect Viccos’s luxurious and tasteful furniture and services.

Vicco

A story of excellence

Vicco_4_Film.mp4

As the first environmental certification company to offer 100% carbon neutral packaging, ÅterBära promotes environmentally friendly choices through the certification of tree planting and conservation efforts. The ÅterBära brand works to reduce carbon dioxide emissions in accordance with the United Nations' global sustainability goals and helps to make local communities more resilient to the impacts of climate change by creating employment opportunities for small farmers.

ÅterBära wanted assistance in creating a new brand identity that accurately reflected their values and the work they do. As a result, we helped them develop a new brand strategy and identity that better aligns with their goals. The resulting concept, called "Shout it out loud!", is expressive, joyful, and creates a unique expression in the realm of environmentally friendly certifications. The new visual identity and tone of voice reflect this energetic and positive brand personality.

Say it out loud

Återbära

Svenska Friidrottsförbundet was established in 1895 and is the largest sports association in the country. The Association's work is focused on the development and management of athletics in Sweden, and it is also responsible for the national representation of teams at international championships.

In line with its values, the Association has created its own code of conduct, known as "Friidrottens spelregler." This document serves as the foundation for a shared approach within athletics and as a tool for important conversations that will shape the future of the sport. We were commissioned to package the material in a way that made it easily accessible, while also finding the appropriate tone and sense of seriosity for the material.

To achieve this, we developed a strategy and design concept, as well as the design, illustrations, and text editing. The "Athletics Rules" were packaged in the form of a brochure and discussion cards.

Vi höjer ribban

Svensk  Friidrott

Engelmanns is a Swedish cheese distributor that carefully selects the finest cheese and condiments throughout Europe in order to provide flavor oriented and high quality products.

To modernize Engelmanns we created a new strategy, brand identity and packaging that reflect their excellence within the field and their passion for culinary experiences.  

To simplify navigation amongst the broad selection of cheeses, we gave each cheese an individual number. This way you can easily create the perfect cheese platter and remember which cheeses that are your favorites.

The Number Collection

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Engelmanns

Business Event Network (BEN) is a network that through colorful and memorable experiences creates relationships between people. This was something that they did not experience in their previous brand identity. With our knowledge in design and branding, they wanted to make a brand shift and with it also wash away the feeling of an impersonal event company.

BEN wanted to capture the playful feeling and that the identity would radiate "a network where you mix benefit with pleasure". Based on this, a strategy work was done that landed in the identity concept Playful Business - the playful way to a good deal, which is now visible in the color choices, playful shapes and patterns - with a serious and stable foundation.