Vi höjer ribban


Communication concept
Print design

Svenska Friidrottsförbundet was established in 1895 and is the largest sports association in the country. The Association's work is focused on the development and management of athletics in Sweden, and it is also responsible for the national representation of teams at international championships.

In line with its values, the Association has created its own code of conduct, known as "Friidrottens spelregler." This document serves as the foundation for a shared approach within athletics and as a tool for important conversations that will shape the future of the sport. We were commissioned to package the material in a way that made it easily accessible, while also finding the appropriate tone and sense of seriosity for the material.

To achieve this, we developed a strategy and design concept, as well as the design, illustrations, and text editing. The "Athletics Rules" were packaged in the form of a brochure and discussion cards.

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